Public Directory of Journals and Books - Index PUBMS

1,605 Articles | 106 Issues | 5 Journals
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Articles

# [1-2/2] Title Pages
1. Learning to co-create the city brand experience
Issue: Vol. 13, No 2, 2020
Journal: Journal of International Studies
Authors: Magdalena Florek, Andrea Insch
Keywords: city brand experience, service-dominant logic, co-creation of value
JEL: M31, M38
163-177 (15)
2. The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
Issue: Vol. 5, No 1, 2012
Journal: Journal of International Studies
Authors: Karolina Janiszewska, Andrea Insch
Keywords: place brand positioning, place brand identity
JEL: M31
9-19 (11)