Public Directory of Journals and Books - Index PUBMS

1,378 Articles | 91 Issues | 5 Journals
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Articles

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1. Thai home improvement retailer customer loyalty: A SEM analysis
Issue: Vol. 11, No 4, 2018
Journal: Journal of International Studies
Authors: Atisin Suebsaiaun, Thepparat Pimolsathean
Keywords: corporate social responsibility (CSR), customer loyalty, customer satisfaction, electronic customer relationship management (eCRM), SERVQUAL, Thai, SEM
JEL: L80, L81, L84, L85, L86, M30
120-137 (18)