Public Directory of Journals and Books - Index PUBMS

1,378 Articles | 91 Issues | 5 Journals
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Articles

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1. Restaurant branding matters: A quantitative report on how brand image can moderate relationship
Issue: Vol. 11, No 4, 2018
Journal: Journal of International Studies
Authors: Lo Ying Tuan, Ahmad Jusoh, Abbas Mardani, Dalia Streimikiene
Keywords: brand image, patron dining experience (pde), relationship quality, loyalty
JEL: M31, L83
270-281 (12)