Public Directory of Journals and Books - Index PUBMS

1,561 Articles | 103 Issues | 5 Journals
Results: 12 (0.097 seconds)


# [1-12/12] Title Pages
1. Thai home improvement retailer customer loyalty: A SEM analysis
Issue: Vol. 11, No 4, 2018
Journal: Journal of International Studies
Authors: Atisin Suebsaiaun, Thepparat Pimolsathean
Keywords: corporate social responsibility (CSR), customer loyalty, customer satisfaction, electronic customer relationship management (eCRM), SERVQUAL, Thai, SEM
JEL: L80, L81, L84, L85, L86, M30
120-137 (18)
2. Environmentally responsible purchasing in Slovakia
Issue: Vol. 11, No 4, 2018
Journal: Economics & Sociology
Authors: Zdenka Musova, Hussam Musa, Lenka Ludhova
Keywords: consumer behaviour, purchase, environmentally responsible consumer, environmentally friendly product, bio product, organic food, Slovakia
JEL: M14, M30, M31
289-305 (17)
3. Market Communication: Ethical and Praxeological Dimensions
Issue: Vol. 11, No 2, 2018
Journal: Economics & Sociology
Authors: Olgierd Swiatkiewicz
Keywords: communication, praxeology, ethics, marketing, advertising, public relations, social marketing, philanthropy, product placement, corporate social responsibility
JEL: B59, D21, D64, D83, D90, L10, M30, M14
184-199 (16)
4. Innovation in Do-It-Yourself Retail: an Empirical Study on Generation X among Professional Craftsmen and Consumers
Issue: Vol. 10, No 2, 2017
Journal: Economics & Sociology
Authors: Dan-Cristian Dabija, Nicolae Al. Pop, Adina Săniuță
Keywords: DIY retail, customer clusters, innovation in DIY retail, projective tests, Romania
JEL: L81, M30, M31, O30
296-311 (16)
5. Relevancy for Corporates to Engage in the Fight Against HIV/AIDS in Kinshasa
Issue: Vol. 10, No 2, 2017
Journal: Economics & Sociology
Authors: Lutete Christian Ayikwa, Johan W de Jager
Keywords: HIV/AIDS knowledge, condoms, work based organisation (WBO), Kinshasa, sexual behaviour and social marketing
JEL: M30
239-251 (13)
6. Estimating the influence of accounting variables change on earnings management detection
Issue: Vol. 10, No 1, 2017
Journal: Journal of International Studies
Authors: Igor Pustylnick, Oksana Temchenko, Sergey Gubarkov
Keywords: earnings management, revenue manipulation, DuPont analysis, financial statement fraud, expenses manipulation, accruals manipulations
JEL: G31, M30
110-122 (13)
7. Entrepreneurs’ Networks at Rural Market: Developing a Creative Village in the Yamagata Prefecture, Japan
Issue: Vol. 10, No 3, 2017
Journal: Economics & Sociology
Authors: Shiro Horiuchi
Keywords: Networks of entrepreneurs, Rural market, Depopulation, Creative Village, Rural revitalization in Japan
JEL: L26, M30, R10
251-265 (15)
8. Corporate governance practices and financial performance: The mediating effect of risk management committee at manufacturing firms
Issue: Vol. 10, No 4, 2017
Journal: Journal of International Studies
Authors: Edyanus Herman Halim, Gita Mustika, Ria Nelly Sari, Rita Anugerah, Zuraidah Mohd-Sanusi
Keywords: corporate governance, firm size, financial reporting risk, risk management, firm performance
JEL: M12, M48, M30
272-289 (18)
9. Logistical modelling of managerial decisions in social and marketing business systems
Issue: Vol. 10, No 3, 2017
Journal: Journal of International Studies
Authors: Oleksandr Velychko, Liudmyla Velychko
Keywords: logistical management, support of decisions, model, staff, marketing
JEL: C61, M12, M19, M30
206-219 (14)
10. Creating own Brand Equity Versus Customer Loyalty in a Commercial Enterprise
Issue: Vol. 3, No 1, 2010
Journal: Journal of International Studies
Authors: Agnieszka Witkowska
Keywords: manufacturer brands, private label brands, brand value, brand equity, LTV index.
JEL: M30, M11
109-115 (7)
Issue: Vol. 7, No 1, 2014
Journal: Economics & Sociology
Authors: Maja Kiba-Janiak
Keywords: mobile technology, innovation, mobile telephony; consumer research; mobile advertising
JEL: O31, M30, M37
116-130 (15)
12. Social Media and Marketing of the “Popcorn” Music Wave: the Success of Romanian Commercial Musicians Analysed Through Their Perceived Image on Facebook and YouTube
Issue: Vol. 5, No 2a, 2012
Journal: Economics & Sociology
Authors: Pînzaru Florina, Mitan Andreea
Keywords: cultural industries marketing, social media, Romanian music industry, cultural industries representations
JEL: Z11, M30
125-138 (14)