Public Directory of Journals and Books - Index PUBMS

1,561 Articles | 103 Issues | 5 Journals
Results: 36 (0.039 seconds)

Articles

# [1-20/36] Title Pages
1. The role of mediation satisfaction of customer relationship marketing influence toward consumer trust at Elite Sang Tunas Kid Courses Denpasar
Issue: Vol 5 No 1 (2020)
Journal: Economics, Management and Sustainability
Authors: Anak Agung Ngurah Gede Sadiartha, I Wayan Suartina
Keywords: satisfaction, customer trust, customer relationship, Kindergarten School
JEL: M31
42-47 (6)
2. Attitudes of young consumers towards international nostalgic brands – the comparative study
Issue: Vol. 12, No 3, 2019
Journal: Economics & Sociology
Authors: Magdalena Grebosz-Krawczyk
Keywords: nostalgic brand, consumers’ attitudes, qualitative research, France, Poland
JEL: M31
181-191 (11)
3. Customer satisfaction and its measurement in fitness clubs of Warsaw
Issue: Vol. 12, No 2, 2019
Journal: Economics & Sociology
Authors: Sylwia Gocłowska, Monika Piątkowska, Michał Lenartowicz
Keywords: satisfaction, measurement, fitness clubs, Poland, CSI, marketing
JEL: M31, I11, O10
205-218 (14)
4. The effect of product colour and odour on consumers’ perceived preference and intensity ratings
Issue: Vol. 11, No 4, 2018
Journal: Journal of International Studies
Authors: Adriana Starostová, Pavel Zimmermann, Václav Stříteský
Keywords: Sensory Marketing, cross-modal correspondences, consumer behaviour, consumer preference, scent intensity, Czech Republic
JEL: M31, M39
312-325 (14)
5. Restaurant branding matters: A quantitative report on how brand image can moderate relationship
Issue: Vol. 11, No 4, 2018
Journal: Journal of International Studies
Authors: Lo Ying Tuan, Ahmad Jusoh, Abbas Mardani, Dalia Streimikiene
Keywords: brand image, patron dining experience (pde), relationship quality, loyalty
JEL: M31, L83
270-281 (12)
6. Environmentally responsible purchasing in Slovakia
Issue: Vol. 11, No 4, 2018
Journal: Economics & Sociology
Authors: Zdenka Musova, Hussam Musa, Lenka Ludhova
Keywords: consumer behaviour, purchase, environmentally responsible consumer, environmentally friendly product, bio product, organic food, Slovakia
JEL: M14, M30, M31
289-305 (17)
7. Key marketing tools formation and application in business management
Issue: Vol 3 No 2 (2018)
Journal: Economics, Management and Sustainability
Authors: Kateryna Orlova
Keywords: business management, marketing, marketing tools, consumers, sales, sustainability, marketing-mix, groups of marketing tools
JEL: M21, M31, L21
76-84 (9)
8. Stakeholder perception of financial performance in corporate reputation formation
Issue: Vol. 11, No 3, 2018
Journal: Journal of International Studies
Authors: Ivan Derun, Hanna Mysaka
Keywords: brand, consumer perception, corporate reputation, financial performance, financial statements, intellectual capital, internally generated goodwill, investor perception, market capitalization
JEL: M41, M31, M21
112-123 (12)
9. Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y
Issue: Vol. 11, No 3, 2018
Journal: Economics & Sociology
Authors: Michal Mičík, Kateřina Mičudová
Keywords: employer branding, social media, career websites, generation y, cluster analysis, Czech Republic
JEL: M31, M54, C38
171-189 (19)
10. The Impact of Nostalgia on the Brand Equity in Economy with Post-Communist Background
Issue: Vol. 11, No 2, 2018
Journal: Economics & Sociology
Authors: Magdalena Grębosz-Krawczyk
Keywords: brand equity, nostalgic brand, consumers’ attitudes
JEL: M31
216-228 (13)
11. On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings
Issue: Vol. 11, No 2, 2018
Journal: Economics & Sociology
Authors: Marta Hereźniak, Magdalena Florek, Anna Augustyn
Keywords: city branding, city brand effectiveness, city brand performance measurement, Polish district cities
JEL: M31
36-51 (16)
12. Innovation in Do-It-Yourself Retail: an Empirical Study on Generation X among Professional Craftsmen and Consumers
Issue: Vol. 10, No 2, 2017
Journal: Economics & Sociology
Authors: Dan-Cristian Dabija, Nicolae Al. Pop, Adina Săniuță
Keywords: DIY retail, customer clusters, innovation in DIY retail, projective tests, Romania
JEL: L81, M30, M31, O30
296-311 (16)
13. Determinants and measurement of smart growth: evidence from Poland
Issue: Vol. 10, No 1, 2017
Journal: Journal of International Studies
Authors: Rafał Żelazny
Keywords: smart growth, creative economy index (CEI), Poland
JEL: M10, M31
34-45 (12)
14. Moderating and mediating effects of switching costs on the relationship between service value, customer satisfaction and customer loyalty: investigation of retail banking in Vietnam
Issue: Vol. 10, No 1, 2017
Journal: Journal of International Studies
Authors: Vu Minh Ngo, Drahomíra Pavelková
Keywords: customer satisfaction, service quality, service value, customer loyalty, positive switching costs, negative switching costs, structural equation modelling
JEL: M10, M31
9-33 (25)
15. Consumer Behaviour and Warranty Claim: A Study on Czech Consumers
Issue: Vol. 10, No 3, 2017
Journal: Economics & Sociology
Authors: Sayanti Shaw, Miloslava Chovancová, Jiří Bejtkovský
Keywords: consumer behaviour, warranty claim, products, services
JEL: M31
90-101 (12)
16. Segmentation of Portuguese customers’ expectations from fitness programs
Issue: Vol. 10, No 3, 2017
Journal: Journal of International Studies
Authors: Ricardo Gouveia Rodrigues, Paulo Pinheiro, Ana Gouveia, Rui Miguel Marques Brás, Kelly de Lemos Serrano O’Hara, Paulo Alexandre de Oliveira Duarte, Maria Dulce Leal Esteves
Keywords: fitness industry, marketing segmentation, customer’s expectations, customer loyalty, designing fitness programs, customer differences, factor analysis, cluster analysis
JEL: M10, M31, M39
234-249 (16)
17. Innovativeness and success perception of Polish small- and medium-sized international new ventures
Issue: Vol. 10, No 3, 2017
Journal: Journal of International Studies
Authors: Ewa Baranowska-Prokop, Tomasz Sikora
JEL: L25, M13, M31
134-146 (13)
18. Оnline marketing strategies: the future is here
Issue: Vol. 8, No 2, 2015
Journal: Journal of International Studies
Authors: Susanne Schwarzl, Monika Grabowska
Keywords: online marketing, customer behaviour, customer journey, marketing research
JEL: M31
187-196 (10)
19. Customer engagement: transactional vs. relationship marketing
Issue: Vol. 8, No 1, 2015
Journal: Journal of International Studies
Authors: Tereza Šonková, Monika Grabowska
Keywords: relationship marketing, customer service, quality assurance, extended marketing mix, six markets model, internal marketing
JEL: M31, M39
196-207 (12)
20. The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
Issue: Vol. 5, No 1, 2012
Journal: Journal of International Studies
Authors: Karolina Janiszewska, Andrea Insch
Keywords: place brand positioning, place brand identity
JEL: M31
9-19 (11)