Public Directory of Journals and Books - Index PUBMS

1,605 Articles | 106 Issues | 5 Journals
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Articles

# [1-2/2] Title Pages
1. Learning to co-create the city brand experience
Issue: Vol. 13, No 2, 2020
Journal: Journal of International Studies
Authors: Magdalena Florek, Andrea Insch
Keywords: city brand experience, service-dominant logic, co-creation of value
JEL: M31, M38
163-177 (15)
2. Residents’ Assessment of Promotional Activities of Polish Towns
Issue: Vol. 5, No 1, 2012
Journal: Journal of International Studies
Authors: Marta Jankowska
Keywords: city marketing, instruments of town promotion, residents, local government, small/medium/large towns in Poland
JEL: M38
20-29 (10)