Public Directory of Journals and Books - Index PUBMS

1,605 Articles | 106 Issues | 5 Journals
Results: 4 (0.054 seconds)

Articles

# [1-4/4] Title Pages
1. Learning to co-create the city brand experience
Issue: Vol. 13, No 2, 2020
Journal: Journal of International Studies
Authors: Magdalena Florek, Andrea Insch
Keywords: city brand experience, service-dominant logic, co-creation of value
JEL: M31, M38
163-177 (15)
2. On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings
Issue: Vol. 11, No 2, 2018
Journal: Economics & Sociology
Authors: Marta Hereźniak, Magdalena Florek, Anna Augustyn
Keywords: city branding, city brand effectiveness, city brand performance measurement, Polish district cities
JEL: M31
36-51 (16)
3. Building the Image of a Place Brand with the Support of Local Commercial Brands. Poznan Brand Consortium Case Study
Issue: Vol. 6, No 1, 2013
Journal: Journal of International Studies
Authors: Magdalena Florek
Keywords: Financial Markets, Portfolio Choice, Investment Decisions, Asset Pricing, Financial Crises
JEL: G12
9-21 (13)
4. ALLIES OR RIVALS? SHAPING IMAGES OF CO-HOST COUNTRIES VIA COMMON MEGA EVENT. THE CASE OF POLAND AND UKRAINE AND EURO 2012
Issue: Vol. 2, No 2, 2009
Journal: Economics & Sociology
Authors: Magdalena Florek
Keywords: destination image, country branding, EURO 2012, Poland, Ukraine
JEL: L83
23-32 (10)