Public Directory of Journals and Books - Index PUBMS

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Articles

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1. Learning to co-create the city brand experience
Issue: Vol. 13, No 2, 2020
Journal: Journal of International Studies
Authors: Magdalena Florek, Andrea Insch
Keywords: city brand experience, service-dominant logic, co-creation of value
JEL: M31, M38
163-177 (15)