Public Directory of Journals and Books - Index PUBMS

2,007 Articles | 130 Issues | 6 Journals
Results: 2 (0.043 seconds)

Articles

# [1-2/2] Title Pages
1. On Measuring Place Brand Effectiveness – between Theoretical Developments and Empirical Findings
Issue: Vol. 11, No 2, 2018
Journal: Economics & Sociology
Authors: Marta Hereźniak, Magdalena Florek, Anna Augustyn
Keywords: city branding, city brand effectiveness, city brand performance measurement, Polish district cities
JEL: M31
36-51 (16)
2. City branding and its economic impacts on tourism
Issue: Vol. 8, No 1, 2015
Journal: Economics & Sociology
Authors: Jan Herget, Zdenka Petrů, Josef Abrhám
Keywords: tourism, city branding, marketing, international trade, regional development, economic growth
JEL: L83, M31, R11
119-126 (8)