Public Directory of Journals and Books - Index PUBMS

1,378 Articles | 91 Issues | 5 Journals
Results: 3 (0.041 seconds)

Articles

# [1-3/3] Title Pages
1. Thai home improvement retailer customer loyalty: A SEM analysis
Issue: Vol. 11, No 4, 2018
Journal: Journal of International Studies
Authors: Atisin Suebsaiaun, Thepparat Pimolsathean
Keywords: corporate social responsibility (CSR), customer loyalty, customer satisfaction, electronic customer relationship management (eCRM), SERVQUAL, Thai, SEM
JEL: L80, L81, L84, L85, L86, M30
120-137 (18)
2. Moderating and mediating effects of switching costs on the relationship between service value, customer satisfaction and customer loyalty: investigation of retail banking in Vietnam
Issue: Vol. 10, No 1, 2017
Journal: Journal of International Studies
Authors: Vu Minh Ngo, Drahomíra Pavelková
Keywords: customer satisfaction, service quality, service value, customer loyalty, positive switching costs, negative switching costs, structural equation modelling
JEL: M10, M31
9-33 (25)
3. Segmentation of Portuguese customers’ expectations from fitness programs
Issue: Vol. 10, No 3, 2017
Journal: Journal of International Studies
Authors: Ricardo Gouveia Rodrigues, Paulo Pinheiro, Ana Gouveia, Rui Miguel Marques Brás, Kelly de Lemos Serrano O’Hara, Paulo Alexandre de Oliveira Duarte, Maria Dulce Leal Esteves
Keywords: fitness industry, marketing segmentation, customer’s expectations, customer loyalty, designing fitness programs, customer differences, factor analysis, cluster analysis
JEL: M10, M31, M39
234-249 (16)