Information sharing in the context of business cooperation – as a source of competitive advantage

Abstract

One of the problems that SMEs are facing in the long run is lack of external information to assess opportunities and threats in their business environment. This is due to specific management system of SMEs, where management levels are merged, as stated in the article, and management often focuses only on addressing current issues and fails to adequately respond to changes in the business environment. One way of acquiring relevant information about the external environment is mutual information sharing in the context of SMEs cooperation or in cooperation with a large company. The conducted empirical research mapped the levels of management in one of the distribution networks in Czech Republic and focused on defining the areas that need information support, determining their significance from the point of view of participating companies, and their willingness to provide information. Outcomes have shown the need for external information for SMEs, but information sharing between SMEs focuses only on some areas - customer-related information and information about existing competitors is preferred. From the viewpoint of the manufacturing company, it was found that the information provided by distributors helped to supplement data available to management of the company. So far, the issue of information sharing has been largely addressed at the supply chain level, so this empirical research of the entire sector of competing firms is unique and, stemming from Porter's Five Forces analysis and frequency analysis, brings in new information.

Bibliography

1. Achterberg, H.L., Omar, M., Ambituuni, A., &Roll, O. (2018). Facts or gut feelings: analysis of external pricing antecedents for SMEs in Germany. Journal of Small Business and Enterprise Development, 25(6), 886-901. http://dx.doi.org/10.1108/JSBED-12-201

2. Bednářová, D. (2008). Charakteristika a činnost klastrů v Jihočeském kraji. E+M Ekonomie a Management, 11(4), 84-92.

3. Belás, J., Bartoš, P., Habánik, J., & Novák, P. (2014). Significant Attributes of the Business Environment in Small and Meduim-Sized Enterprises. Economics and Sociology, 7(3), 22-39. http://dx.doi.org/10.14254/2071-789X.2014/7-3/2

4. Belás, J., Vojtovič, S., Ključnikov, A. (2016). Microenterprises and Significant Risk Factors in Loan Process. Economics and Sociology, 9(1), pp. 43-59. http://dx.doi.org/10.14254/2071-789X.2016/9-1/3

5. Bengtsson, M. & Kock, S. (1999). Cooperation and competition in relationships between competitors in business networks. Journal of Business & Industrial Marketing, 14(3), 178–194. https://doi.org/10.1108/08858629910272184

6. Bengtsson, M., Eriksson, J. & Wincent, J. (2010). Co-opetition dynamics – an outline for further inquiry. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 20(2), 194–214. https://doi.org/10.1108/10

7. Brien, E.O., & Hamburg, I. (2014). Supporting Sustainable Strategies for SMEs through Training, Cooperation and Mentoring. Higher Education Studies, 4(2), 61-69. http://dx.doi.org/10.5539/hes.v4n2p61

8. Cepel, M., Stasiukynas, A., Kotaskova, A., & Dvorsky, J. (2018). Business Environment Quality Index in the SME Segment. Journal of Competitiveness, Vol. 10, Issue 1, pp. 21-40. DOI: 10.7441/joc.2018.02.02

9. Chander, V. (2018). Coopetition and Business Models. Working paper. Cambridge, Cambridge Service Alliance. https://cambridgeservicealliance.eng.cam.ac.uk/resources/Downloads/Monthly%20Papers/July2018Paper.pdf

10. Dahl, J. (2014). Conceptualizing coopetition as a process: An outline of change in cooperative and competitive interactions. Industrial Marketing Management, 43(2), 272–279. https://doi.org/10.1016/j.indmarman.2013.12.

11. Desouza, K.C., & Awazu, Y. (2006). Knowledge management at SMEs: five peculiarities. Journal of Knowledge Management, 10(1), 32-43. http://dx.doi.org/10.1108/13673270610650085.

12. Dixit, A., & Pandey, A.K. (2011). SMEs and economic growth in India: cointegration analysis. IUP Journal of Financial Economics, 9(2), 41-59.

13. Fernandez, A.S., Le Roy, F. & Gnyawali, D.R. (2014). Sources and management of tension in co-opetition case evidence from telecommunications satellites manufacturing in Europe. Industrial Marketing Management, 43(2), 222–235.

14. Galdeano-Gómez, E., Perez-Mesa, J. C., & Aznar-Sánchez, J. A. (2016). Internationalisation of SMEs and simultaneous strategies of cooperation and competition: an exploratory analysis. Journal of Business Economics and Management, 17(6), 1114-1132. http://

15. Horgan, D., van Kranen, H. J., & Morré, S. A. (2018). Optimising SME Potential in Modern Healthcare Systems: Challenges, Opportunities and Policy Recommendations. Public Health Genomics, 21, 1-17. http://dx.doi.org/10.1159/000492809

16. Howlett, R.J., Gabrys, B., Musial-Gabrys, K. & Roach, J. (2013). Innovation through Knowledge Transfer 2012. Bournemouth, Springer Science & Business Media.

17. Hudakova, M., Masar, M., Luskova, M., & Patak, M.R. (2018). The Dependence of Perceived Business Risks on the Size of SMEs. Journal of Competitiveness, 10(4), 54–69. http://dx.doi.org/10.7441/joc.2018.04.04

18. Kaufmann, H.R., Tsangar, H., & Vrontis, D. (2012). Innovativeness of European SMEs: Mission not yet accomplished, Economic Research-Ekonomska Istraživanja, 25(2), 333-359. http://dx.doi.org/10.1080/1331677X.2012.11517511

19. Kirschenbaum, K., & Norden, L. (2012). The Relationship between Borrower Risk and Loan Maturity in Small Business Lending, Journal of Business Finance & Accounting, 39(5-6), 730-757. http://dx.doi.org/10.1111/j.1468-5957.2012.02285.x

20. Kljucnikov, A., Sobekova-Majkova, M., Vincurova, Z., Sarvutyte-Gailiuniene, M., & Kiausiene, I. (2018). The Insolvency of SMEs within the Perspective of the Central European Region. Transformations in Business & Economics, 17(2), 210-24.

21. Ključnikov, A., Belás, J., Kozubíková, L., & Paseková, P. (2016). The Entreprenurial Perception of SME Business Environment Quality in the Czech Republic. Journal of Competitiveness, Vol. 8, Issue 1, pp. 66-78. DOI: 10.7441/joc.2016.01.05

22. Kumar, R., Singh, R. & Shankar, R. (2016). Study on collaboration and information sharing practices for SCM in Indian SME. International Journal of Business Information Systems, 22(4), 455-475. http://10.1504/IJBIS.2016.077838

23. Lawson, B., Petersen, K.J., Cousins, P.D., & Handfield, R.B. (2009) Knowledge Sharing in Interorganizational Product Development Teams: The Effect of Formal and Informal Socialization Mechanisms. Journal of Product Innovation Management 26, 156–172.https:

24. Levy, M., Loebbecke, C., & Powell, P. (2003). SMEs, co-opetition and knowledge sharing: the role of information systems. European Journal of Information Systems, 12(1), 3-17. http://dx.doi.org/10.1057/palgrave.ejis.3000439

25. Mei, S., & Nie, M. (2007). Relationship between Knowledge Sharing, Knowledge Characteristics, Absorptive capacity and Innovation: an empirical study of Wuhan Optoelectronic Cluster. The Business Review, 7(2), 154-161.

26. Meixnerová, L., Menšík, M., & Pászto, V. (2017). Economic analysis and spatial arrangements of engineering SMEs performance in Olomouc region of Czech Republic. Journal of International Studies, 10(1), 135-145. http://dx.doi.org/10.14254/2071-8330.2017/10

27. MIT Ministry of Industry and Trade (2017). Zpráva o MSP. https://www.mpo.cz/assets/cz/podnikani/male-a-stredni-podnikani/studie-a-strategicke-dokumenty/2018/10/Zprava_SMES_2017.pdf

28. Muscio, A. (2007). The Impact of Absortive Capacity on SMEs’ Collaboration. Economics of Innovation and New Technology, 16(8), 653-668. doi: http://dx.doi.org/10.1080/10438590600983994

29. Myšková, R. (2005). Přínosy vyplývající ze spolupráce malých a středních podniků v rámci regionu. Regionálny rozvoj 2005. Žilina: Žilinská univerzita, 79-84. ISBN 80-8070-483-X.

30. Neuberger, D., & Räthke, S. (2009), Microenterprises and multiple bank relationships: The case of professionals. Small Business Economics, 32(2), 207-229. http://dx.doi.org/10.1007/s11187-007-9076-8

31. Pan, Y.Q., Pavur, R., & Pohlen, T. (2016). Revisiting the Effects of Forecasting Method Selection and Information Sharing Under Volatile Demand in SCM Applications. IEEE Transactions on Engineering Management. 63(4), 377-389, http://dx.doi.org/10.1109/TEM

32. Pavelková, D., & Jirčíková, E. (2008). Klastry jako nástroj zvýšení konkurenceschopnostifirem. E+M Ekonomie a Management, 11(3), 62-72.

33. Pooe, D., Mafini, C. & LouryOkoumba, V.W. (2015). ‘The influence of information sharing, supplier trust and supplier synergy on supplier performance: The case of small and medium enterprises. Journal of Transport and Supply Chain Management, 9(1), 187-188

34. Poufinas, T., Galanos, G., & Papadimitriou, P. (2018). The Competitiveness of Small and Medium Enterprises in Adverse Economic Environments. Theoretical Economics Letters, 8, 2788-2802. http://dx.doi.org/10.4236/tel.2018.813175

35. Ritala, P. & Tidström, A. (2014). Untangling the value-creation and value-appropriation elements of coopetition strategy: A longitudinal analysis on the firm and relational levels. Scandinavian Journal of Management, 30(4), 498–515. http://dx.doi.org/10.1

36. Ryad, T., Shadi. S., Yacine, R. (2016). Integration breach: Investigating the effect of internal and external information sharing and coordination on firm profit. International Journal of Production Economics, 181, Part A, 34-47, https://doi.org/10.1016/

37. Škarpová L., & Grosová S. (2015). The Application of Business Network Approach for Small and Medium Enterprises (SME) with regard to their Buying Behavior. Journal of Competitiveness, 7(3), 62-74. http://dx.doi.org/10.7441/joc.2015.03.05

38. Sohn, S. Y., & Lim, M. (2008). The effect of forecasting and information sharing in SCM for multi-generation products. European Journal of Operational Research, 186(1), 276-287. http://dx.doi.org/10.1016/j.ejor.2007.01.034

39. Tidström, A. & Hagberg-Andersson, Å. (2012). Critical events in time and space when cooperation turns into competition in business relationships. Industrial Marketing Management, 41(2), 333–343. http://dx.doi.org/10.1016/j.indmarman.2012.01.005. 2011

40. Tidström, A., 2014. Managing tensions in coopetition. Industrial Marketing Management, 43(2), pp.261–271. Available at: http://dx.doi.org/10.1016/j.indmarman.2013.12.001.

41. Virglerová, Z., Kozubíková, L., & Vojtovič, S. (2016). Influence of selected factors on financial risk management in SMEs in the Czech Republic. Montenegrin Journal of Economics, 12(1), 21-36. doi: http://dx.doi.org/10.14254/1800-5845.2016/12-1/1

42. Wijk, R., Jansen, J.J.P., Lyles, M. (2008). Inter- and Intra-Organizational Knowledge Transfer: A Meta-Analytic Review and Assessment of its Antecedents and Consequences. Journal of Management Studies 45(4).https://doi.org/10.1111/j.1467-6486.2008.00771

43. Zeng, S.X., Xie, X.M., & Tam, C.M. (2010). Relationship between cooperation networks and innovation performance of SMEs. Technovation, 30(3), 181-194. http://dx.doi.org/10.1016/j.technovation.2009.08.003

44. Zhang, Q., Vonderembse, M.A., Lim, J.S. (2006). Spanning flexibility: supply chain information dissemination drives strategy development and customer satisfaction. Supply Chain Management: An International Journal, 11(5), 390–399.https://doi.org/10.1108/1