Perceptions on the strategic value of corporate social responsibility – some evidences from global rankings

Information
Title: Perceptions on the strategic value of corporate social responsibility – some evidences from global rankings
Issue: Vol. 7, No 2, 2014
Published date: 20-09-2014 (print) / 20-09-2014 (online)
Journal: Journal of International Studies
ISSN: 2071-8330, eISSN: 2306-3483
Authors: Ogrean Claudia
Keywords: Corporate Social Responsibility; Stakeholders; World’s Most Admired Companies for Social Responsibility; Global CSR Reputation Winners; Best Global Green Brands.
DOI: 10.14254/2071-8330.2014/7-2/11
DOAJ: https://doaj.org/article/9b0119b281a4484b8445f5302746dae9
Language: English
Pages: 128-140 (13)
JEL classification: M14
Website: https://www.jois.eu/?170,en_perceptions-on-the-strategic-value-of-corporate-social-responsibility-%E2%80%93-some-evidences-from-global-rankings
File https://www.jois.eu/files/Vol_7_2_Ogrean.pdf
Abstract

Due to the tremendous challenges of nowadays, most of the global companies behave (or, at least, declare to behave) as responsible global citizens. But, the real bat- tle on the field of CSR seems now to be played in terms of perceived legitimacy of companies – through the lens of their stakeholders. As CSR increasingly become a ba- rometer reflecting a company’s relationships with its stakeholders, the paper aims to identify, based on a comparative analysis: the companies that have the best perceived images (in terms of admiration, reputation and brand value) as reflection of their ap- proaches towards CSR; the strategic value of the global winners’ CSR involvement as perceived through external lens – consumers, executives, directors and analysts. The results will enable a better understanding of the real role CSR plays within the global companies, while the conclusions are making suggestions on the better capitalization of the strategic value of CSR.