Food and Beverage Brand Development: Global Trends and Directions for Ukraine

Information
Title: Food and Beverage Brand Development: Global Trends and Directions for Ukraine
Issue: Vol. 7, No 2, 2014
Published date: 20-05-2014 (print) / 20-05-2014 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Oksana Piankova
Keywords: brand, brand valuation, rating, Interbrand, UkrBrand
DOI: 10.14254/2071-789X.2014/7-2/12
DOAJ: https://doaj.org/article/6e2e3687a28e44b8995e6665d170e35d
Language: English
Pages: 149-159 (11)
JEL classification: L66
Website: https://www.economics-sociology.eu/?267,en_food-and-beverage-brand-development-global-trends-and-directions-for-ukraine
File https://www.economics-sociology.eu/files/17_17_Piankova.pdf
Abstract

The article presents the results of research on the development of international and Ukrainian brands, and also analyzes food and beverages brands position in the Interbrand rankings and UkrBrand. Moreover, the research studies the dynamics of their value and the representation of world’s leading brands on the Ukrainian market in order to identify global trends and characteristics of development in Ukraine.