CULTURAL-HISTORICAL DETERMINANTS OF THE IMAGE OF UKRAINIAN COMPANIES OPERATING ON THE POLISH MARKET

Information
Title: CULTURAL-HISTORICAL DETERMINANTS OF THE IMAGE OF UKRAINIAN COMPANIES OPERATING ON THE POLISH MARKET
Issue: Vol. 1, No 1, 2008
Published date: 20-11-2008 (print) / 20-11-2008 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Jacek Trebecki
Keywords: Economic Integration, Comparative Studies of Countries, Relation of Economics to Other Disciplines, Public relations
DOI: 10.14254/2071-789X.2008/1-1/6
DOAJ: https://doaj.org/article/678d959e886f49d2aa091ff995a31521
Language: English
Pages: 10-10 (1)
Website: http://www.economics-sociology.eu/files/06.pdf
File https://www.economics-sociology.eu/?6,en_cultural-historical-determinants-of-the-image-of-ukrainian-companies-operating-on-the-polish-market
Abstract

The purpose of the paper is to outline cultural and historical determinants of the image of Ukrainian companies operating on the Polish market. The author's thesis is that although both communities are close geographically, they showed mutual distrust based on historical experience and cultural ifferences. However, due to the orange revolution and joint preparation of Euro 2012 as well as mutual relationship becoming normalized, mutual liking improved, which translates to a positive investment climate.