Branding in NGOs – its Influence on the Intention to Donate

Information
Title: Branding in NGOs – its Influence on the Intention to Donate
Issue: Vol. 7, No 3, 2014
Published date: 20-09-2014 (print) / 20-09-2014 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Arminda do Paço
Ricardo Gouveia Rodrigues
Luís Rodrigues
DOI: 10.14254/2071-789X.2014/7-3/1
DOAJ: https://doaj.org/article/5e65c75729814674b8680c2f9917457b
Language: English
Pages: 11-21 (11)
Website: http://www.economics-sociology.eu/files/05_63_Paco_Gouveia_Rodrigues.pdf