PRICE DISCRIMINATION: A COMPARATIVE STUDY OF BUSINESS UNIVERSITIES IN LITHUANIA

Information
Title: PRICE DISCRIMINATION: A COMPARATIVE STUDY OF BUSINESS UNIVERSITIES IN LITHUANIA
Issue: Vol. 4, No 1, 2011
Published date: 20-05-2011 (print) / 20-05-2011 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Dainora Grundey
Ingrida Griesiene
Keywords: pricing, price discrimination, tertiary education sector, comparative analysis, Lithuania
DOI: 10.14254/2071-789X.2011/4-1/7
DOAJ: https://doaj.org/article/230c7a207b524cc6a5887acb81d82578
Language: English
Pages: 64-77 (14)
JEL classification: I21, I22
Website: https://www.economics-sociology.eu/?133,en_price-discrimination-a-comparative-study-of-business-universities-in-lithuania
File http://www.economics-sociology.eu/files/07%5B8%5D.pdf
Abstract

The paper reflects on the phenomenon of price discrimination, evaluating the theoretical background, which is further adapted to the theory of tertiary education. The main focus is to identify the forms and levels of price discrimination in two selected business universities in Lithuania, as a fundamental comparative analysis discloses that pricing strategies differ from university to university, but the price discrimination fact stays constant as our study shows. The most popular way of price discrimination at the university level, as our study shows, is third-degree price discrimination.