CONSUMER BEHAVIOUR AND ECOLOGICAL AGRI-BUSINESS: SOME EVIDENCE FROM EUROPE
|Title:||CONSUMER BEHAVIOUR AND ECOLOGICAL AGRI-BUSINESS: SOME EVIDENCE FROM EUROPE|
Vol. 2, No 1a, 2009
Published date: 20-07-2009 (print) / 20-07-2009 (online)
Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
|Keywords:||agri-business, ecological farming, environmentalism, consumer behaviour, ecological marketing, Europe, Lithuania|
Ecological agriculture synthesizes a variety of concepts associated with agricultural practices and their socio-economic impacts and consumer behaviour. In general, it can be argued, ecological agri-business must be ecologically sound, economically viable, and socially responsible (Ikerd, 1994). In this article the situational analysis of ecological agri-business in Western Europe and Lithuania is presented within the framework of eco-marketing and responsible consumer behaviour.