THE APPLICATION OF PATH MODELLING IN THE ANALYSIS OF CONSUMER BEHAVIOUR IN THE CULTURAL TOURISM MARKET

Information
Title: THE APPLICATION OF PATH MODELLING IN THE ANALYSIS OF CONSUMER BEHAVIOUR IN THE CULTURAL TOURISM MARKET
Issue: Vol. 7, No 1, 2014
Published date: 20-05-2014 (print) / 20-05-2014 (online)
Journal: Economics & Sociology
ISSN: 2071-789X, eISSN: 2306-3459
Authors: Agata Niemczyk
Keywords: path analysis, tourist behaviour, cultural tourism
DOI: 10.14254/2071-789X.2014/7-1/18
DOAJ: https://doaj.org/article/a247a80c10734e06a1954ae1ffccf526
Language: English
Pages: 204-216 (13)
JEL classification: C49, D01, D11, D12, Z11, Z12, Z13
Website: https://www.economics-sociology.eu/?253,en_the-application-of-path-modelling-in-the-analysis-of-consumer-behaviour-in-the-cultural-tourism-market
File http://www.economics-sociology.eu/files/23_05_Niemczyk.pdf
Abstract

The aim of this article is to present consumer behaviour in the tourism market, i.e. behaviour constituting the compound effect of an individual’s multi-stage reaction to multiple determinants, crowned with the after-feelings the consumer begins to develop at the earliest stage of a tourist trip. A satisfied tourist is one who recommends a given destination and expresses their will to return there. This paper seeks to present “path analysis” as a research tool used to analyse the determinants surrounding a tourist’s intent to revisit a particular tourist destination. The results of the conducted research confirm both the usefulness of path analysis modelling and the undeniable influence of the preparation for a trip on the satisfaction gained by a cultural tourist.