Creative innovation of startup businesses in Thailand 4.0 era

Title: Creative innovation of startup businesses in Thailand 4.0 era
Issue: Vol. 12, No 3, 2019
Published date: 09-2019 (print) / 09-2019 (online)
Journal: Journal of International Studies
ISSN: 2071-8330, eISSN: 2306-3483
Authors: Pisit Potjanajaruwit
Suan Sunandha Rajabhat University

Luedech Girdwichai
Suan Sunandha Rajabhat University
Keywords: creative innovation, STARTUP, Thailand 4.0, information technologies
DOI: 10.14254/2071-8330.2019/12-3/18
Language: English
Pages: 222-231 (10)
JEL classification: G21, L26, O16

The objective of this research is to study the effects of creative innovation that influence the operations of startup businesses in Thailand 4.0 era. This research adopted mixed – methods approach, which includes qualitative research through in-depth interviews and quantitative research through data collection using questionnaire. The sample group set by the researcher are 404 entrepreneurs and managers who play an important role in the development of innovation and technology of startup business in Thailand 4.0 era. The data are analysed through Structural Equation Modeling (SEM) to confirm that information technology and Thailand 4.0 policy variables have direct positive effects towards creative innovation of startup business and creative innovation have direct positive effects on the performance of startup business. Besides, it was also found that information technology and Thailand 4.0 policy have indirect positive effects on the performance of emerging businesses through creative innovation where all the influential variables have statistical significance.


1. Adler, P., Florida, R., King, K., & Mellander, C. (2019). The city and high-tech startups: The spatial organization of Schumpeterian entrepreneurship. Cities, 87, 121-130.

2. Ahmadvand, E., Salami, S. R., Soofi, J. B., & Tabatabaeian, S. H. (2018). Catch-up process in nanotechnology start-ups: The case of an Iranian electrospinning firm. Technology in Society, 55, 1-8.

3. Bandera, C., & Thomas, E. (2018). The role of innovation ecosystems and social capital in startup survival. IEEE Transactions on Engineering Management, (99), 1-10.

4. Bjornali, E. S., & Ellingsen, A. (2014). Factors affecting the development of clean-tech start-ups: A literature review. Energy Procedia, 58, 43-50.

5. Casanova, L., Cornelius, P. K., & Dutta, S. (2017). Financing entrepreneurship and innovation in emerging markets. Academic Press.

6. Creswell, J. W. (2009). Mapping the field of mixed methods research.

7. De Groote, J. K., & Backmann, J. (2019). Initiating open innovation collaborations between incumbents and startups: How can David and Goliath get along?. International Journal of Innovation Management, 2050011.

8. Doblinger, C., Surana, K., & Anadon, L. D. (2019). Governments as partners: The role of alliances in US cleantech startup innovation. Research Policy, 48(6), 1458-1475.

9. Edison, H., Smørsgård, N. M., Wang, X., & Abrahamsson, P. (2018). Lean internal startups for software product innovation in large companies: enablers and inhibitors. Journal of Systems and Software, 135, 69-87.

10. Fabrício Jr, R. D. S., da Silva, F. R., Simões, E., Galegale, N. V., & Akabane, G. K. (2015). Strengthening of Open Innovation Model: using startups and technology parks. IFAC-PapersOnLine, 48(3), 14-20.

11. Gehrich, A. P., Hill, M. J., McWilliams, G. D., Larsen, W., & McCartin, T. (2012). Comparison of urodynamic volume measurements using room and body temperature saline: a double-blinded randomized crossover study design. Female pelvic medicine & reconstruc

12. Ghezzi, A., & Cavallo, A. (2018). Agile business model innovation in digital entrepreneurship: Lean Startup approaches. Journal of business research.

13. Huang, W. P., Yuan, Q., Tan, Y. L., Wang, J., Liu, G. L., Qu, G. L., & Li, C. (2018). An innovative support technology employing a concrete-filled steel tubular structure for a 1000-m-deep roadway in a high in situ stress field. Tunnelling and Underground

14. Jones, C., & Pimdee, P. (2017). Innovative ideas: Thailand 4.0 and the fourth industrial revolution. Asian International Journal of Social Sciences, 17(1), 4-35.

15. Nanda, R., & Rhodes-Kropf, M. (2013). Investment cycles and startup innovation. Journal of Financial Economics, 110(2), 403-418.

16. Potjanajaruwit, P. (2018). Competitive advantage effects on firm performance: A Case study of startups in Thailand. Journal of International Studies, 11(3), 104-111.

17. Regnier, P. (2017). Small and Medium Enterprises in Distress: Thailand, the East Asian Crisis and Beyond: Thailand, the East Asian Crisis and Beyond. Routledge.

18. Wajeetongratana, P. (2017). Environmental Accounting for Modern Business: Social Responsibility or Economic Competitiveness? (The Case of Thailand). International Journal of Ecological Economics & Statistics, 38(4), 123-132.