Creative innovation of startup businesses in Thailand 4.0 era

Information
Title: Creative innovation of startup businesses in Thailand 4.0 era
Issue: Vol. 12, No 3, 2019
Published date: 09-2019 (print) / 09-2019 (online)
Journal: Journal of International Studies
ISSN: 2071-8330, eISSN: 2306-3483
Authors: Pisit Potjanajaruwit
Suan Sunandha Rajabhat University

Luedech Girdwichai
Suan Sunandha Rajabhat University
Keywords: creative innovation, STARTUP, Thailand 4.0, information technologies
DOI: 10.14254/2071-8330.2019/12-3/18
DOAJ: https://doaj.org/article/495da65f76a3485bbcd10c17e396169b
Language: English
Pages: 222-231 (10)
JEL classification: G21, L26, O16
Website: https://www.jois.eu/?548,en_creative-innovation-of-startup-businesses-in-thailand-4.0-era
File https://www.jois.eu/files/18_734_Potjanajaruwit_.pdf
Licenses:
Abstract

The objective of this research is to study the effects of creative innovation that influence the operations of startup businesses in Thailand 4.0 era. This research adopted mixed – methods approach, which includes qualitative research through in-depth interviews and quantitative research through data collection using questionnaire. The sample group set by the researcher are 404 entrepreneurs and managers who play an important role in the development of innovation and technology of startup business in Thailand 4.0 era. The data are analysed through Structural Equation Modeling (SEM) to confirm that information technology and Thailand 4.0 policy variables have direct positive effects towards creative innovation of startup business and creative innovation have direct positive effects on the performance of startup business. Besides, it was also found that information technology and Thailand 4.0 policy have indirect positive effects on the performance of emerging businesses through creative innovation where all the influential variables have statistical significance.

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