Vol. 5, No 1, 2012

Issue: Vol. 5, No 1, 2012
Journal: Journal of International Studies
ISSN: 2071-8330, eISSN: 2306-3483
Published date: 20-05-2012 (print) / 20-05-2012 (print)
Language: English
DOI: 10.14254/2071-8330.2012/5-1
DOAJ: https://doaj.org/toc/2306-3483/5/1
Website: http://www.jois.eu/?en_vol.-5-no-1-2012,27
Tables of Contents
# [1-13/13] Title Pages
Authors: Yuriy Bilan, Jakub Gazda
7-8 (2)
2. The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
Authors: Karolina Janiszewska, Andrea Insch
Keywords: place brand positioning, place brand identity
JEL: M31
9-19 (11)
3. Residents’ Assessment of Promotional Activities of Polish Towns
Authors: Marta Jankowska
Keywords: city marketing, instruments of town promotion, residents, local government, small/medium/large towns in Poland
JEL: M38
20-29 (10)
4. Development of the Tourism Sector in Lithuania: a Focus on the 50+ Sector
Authors: Dainora Grundey, Gabriele Vilutyte
Keywords: seniors’ market, tourism, Lithuania
30-37 (8)
5. Evolutionary and Competence-Based Theories of the Firm
Authors: Balázs Kállay
Keywords: Theory, firm, contract, competence, evolutionary, knowledge
JEL: D21
38-45 (8)
6. The Origins and Evolution of Lean Management System
Authors: Łukasz Dekier
Keywords: Lean Management, Lean Manufacturing, Toyota Production System, Lean Leadership
JEL: M11
46-51 (6)
7. On the Methodology of Optimizing the Raw Stuff Resources of Producing Leather Materials
Authors: Ivan Gryshchenko, Anatoliy Danylkovych
Keywords: methodology, leather raw materials, economic-mathematical model, optimizing the raw stuff resources
JEL: P42
52-59 (8)
8. Defensive Strategies Against Hostile Takeovers. The Analysis of Selected Case Studies
Authors: Marcin Puziak, Maciej Martyniuk
Keywords: restructurisation, hostile takeovers, case studies
JEL: G34
60-69 (10)
9. Takeovers as a Way of Investing Versus Dividend Payments on the Warsaw Stock Exchange
Authors: Leszek Czerwonka
Keywords: Dividends, dividend yield, mergers, acquisitions, Poland
JEL: G35
70-76 (7)
10. Development of Small Business in Ukraine and Poland: Point of Contact and Problematic Aspects
Authors: Olena Sorokivska, Olga Boryk
Keywords: small business, government support, institutional structures, investment projects, economic growth.
77-83 (7)
11. The Significance of the Balanced Scorecard financial perspective - presented through the example of the AMOENA Medical Devices Trade and Provider Ltd.
Authors: Karoly Szoka
Keywords: Balanced Scorecard, strategy, balanced, viewpoints
JEL: L25
84-94 (11)
12. Flexicurity as a Tool for Sustainable Development of the Labour Market
Authors: Monika Grabowska
Keywords: labour market, flexicurity, flexible forms of work, model of employment, sustainable development
JEL: Q01
95-100 (6)
13. The Internet Impact on Market Behavior of Young Consumers
Authors: Magdalena Kowalska
Keywords: Young consumers, Internet, Consumer behavior.
JEL: O10
101-106 (6)